General Management

Management includes all leadership, coordination, and administrative tasks on the top, middle or lower management level. These responsibilities mainly relate to the management of parts of a company or the company as a whole. Managers take over management tasks such as planning, organization, leadership and controlling in companies or other organizations. They also develop, coordinate and market products and services. They decide on application of scarce resources which will be needed to achieve the corporate goals.

The program consists of a wide variety of modules. In each specialization, you have mandatory and elective modules which you can find in the program overview. You can freely select the elective modules according to your prior knowledge, personal interests and professional goals. Management is an applied science. It is profession that requires daily decision making, planning, organizing and leadership. This makes it especially important for management education to be both practice-oriented and theoretically founded.

At Open School of Management this means: As much theory as necessary and as much practical experience as possible. Our course is structured to focus fully on activity and competency. The subject matter is made clear through numerous examples. You can use projects as practical examples to apply your theoretical knowledge. Holistic management problems are solved through case studies.

General Management

• Strategic Management (2 WLU)
• Strategy Tools and Techniques (2 WLU)
• Management Accounting and Control Systems (3 WLU)
• International Management (2 WLU)
• Digital Transformation and Disruption (2WLU)
• Agile Management Methods (2 WLU)

Human Resource Management

• Strategic HR Management (2 WLU)
• Staffing (3 WLU)
• Leadership (4 WLU)
• Talent Management (1 WLU)
• HR Development (2 WLU)
• Coaching and Mentoring (1 WLU)

Organization

• Organizational Design (3 WLU)
• Organizational Behavior (3 WLU)
• Organizational Change (3 WLU)
• Organizational Micropolitics (2 WLU)

Marketing

• Introduction to Marketing (1 WLU)
• Market Research (3 WLU)
• Digital Marketing Strategy (1 WLU)
• Consumer Behavior (3 WLU)
• B2B Marketing (3 WLU)
• Product Policy (1 WLU)
• Price Policy (1 WLU)
• Promotion Policy (1 WLU)
• Placement Policy (1 WLU)
• Digital Marketing Instruments (6 WLU)
• Strategic Brand Management (2 WLU)
• Content Marketing (3 WLU)

Sustainability Management

• Sustainability Management Foundations (2 WLU)
• Corporate Responsibility (2 WLU)
• Sustainability Management Standards (2 WLU)
• Sustainability Performance Measurement (2 WLU)

Special Areas of Management

• Business Ethics (2 WLU)
• Creativity in Management (1 WLU)
• Management of Innovation (2 WLU)
• Knowledge Management (2 WLU)
• M&A Management (2 WLU)
• Project Management (3 WLU)
• Quality Management (3WLU)
• Risk Management (2 WLU)

Management Theories

• Absorptive Capacity (1 WLU)
• Business Models (1 WLU)
• Behavioral Theory (1 WLU)
• Complexity Theory (1 WLU)
• Contingency Theory (1 WLU)
• Dynamic Capabilities (1 WLU)
• Human Relations Approach (1 WLU)
• Organizational Learning (1 WLU)
• Resource-Based View (1 WLU)

In sum, you need 48 workload units from the broad module selection.