EMBA FH with Focus on International Marketing (English)

Organisation:: Kalaidos Fachhochschule Wirtschaft AG
City, country:: Zurich, Zurich area, Switzerland
Type:: Part-time
Certificate:: EMBA (Executive Master of Business Administration)
Duration:: 4 Semester

Programme

The ability to effectively, efficiently, and creatively market products and services internationally is a key success factor. Building on the international management module, this course in international marketing has been designed to address this fact by introducing students to principles of successful international marketing and enabling them to apply the acquired knowledge to real-life marketing tasks and problems.

The master degree program EMBA takes four semesters (part-time) and leads to a federally recognized master’s degree from Kalaidos University of Applied Sciences. The two-semester foundation course provides a solid grounding in business administration and management.

By choosing a specialization in the 3rd semester, and a special focus in the 4th semester, students can adapt their studies to their individual needs. If you choose to take only the foundation stage or the 3rd semester or a 4th semester specialization, you will gain a Certificate of Advanced Studies (CAS).

Our study programs are flexible. It is possible to interrupt your studies for up to a maximum of one year, for professional or private reasons.

Job description and job opportunities

Kalaidos University of Applied Sciences is a springboard for careers. For the careers of ambitious professionals who want to take a great stride forward. For your career.

Upon completion of the course, students will be able to:

understand a variety of Marketing techniques and models;
apply them to the Marketing planning process;
undertake comprehensive analyses of international markets, customers and competitors;
conduct internal and external Marketing audits;
develop international Marketing strategies
and initiate appraisal and control systems.

Emphases/Curriculum

Foundation Stage (1st and 2nd semester):

Business Administration:
- Business Law
- Economics
- Marketing
- Strategic Management
- Operations Management
- Project Management
Financial Management:
- Finance
- Managerial Accounting
Organizational Behavior and Change:
- Effective Communication and Presentation
- Human Resource Management
- Leadership
- Organization Theory and Design
- Organizational Behavior and Change
Integration and Practice:
- Business Simulation
- Outdoor
Academic Skills
Kalaidos Business Forum

Intermediate Stage (3rd semester):

Introduction to International Management
Cross-Cultural Management
International Corporate Governance and Leadership
International Marketing
International Finance and Law
International Mergers and Acquisitions
Management Science
Kalaidos Business Forum

Finalization Stage (4th semester):

Global Marketing in a Changing World
Services Marketing in a Global Arena
Global Brand Building
Global Marketing Research and the Use of Digital Marketing
Making Marketing Work/ Implementing as Strategy
Master Thesis Seminar
Kalaidos Business Forum

Practical relevance

As a university of applied sciences administered under private law, we are independent, practice-oriented, efficient and quick to respond. Current problems from the real world are fed directly into the course content, and experienced lecturers link them effectively to current theoretical knowledge. Studying at Kalaidos University of Applied Sciences encourages your originality, your networked thinking and your ability to be solution-oriented in your actions.

Kalaidos University of Applied Sciences offers you innovative educational pathways in terms of content and method, designed for different life plans and individually adaptable, thanks to flexible and tailor-made time formats. The courses meet the requirements of a stimulating, adult learning environment. Students come from diverse backgrounds with professional experience, and benefit from mutual exchanges.

Admission/Entrance requirements

Part-time:
Number of participants max.:: k.A.
Number of applicants:: k.A.

Gesamtkosten:: CHF 28.800,-

Fees:

1st + 2nd semester: CHF 6.500,- / semester
3rd semester: CHF 6.800,-
4th semester: CHF 9.000,-

Admission Requirements:

Graduation from a university, university of applied sciences or higher national diploma course.
If you have another degree please contact our study counsellor in order to have your documents checked.
At least two years’ business experience since attainment of highest previous degree.
Candidates have at least an officially recognized English certificate on European level B2 or have successfully passed the free PHW English admisstion test

Starts: April and October.

Languages and semester abroad

obligatory:: English

semester abroad:: possible

: Cross-Cultural Business Module in Asia

The Business Forum of Kalaidos University

The Platform for Current Topics
During regular studies, it isn’t always possible to deal with themes of special topical interest in great depth. For this reason, Kalaidos University of Applied Sciences organizes a Business Forum during each semester. For two days, acknowledged experts give lectures on four sets of topics of current interest, which all have a common overarching motto. In 16 events, various – frequently controversial – aspects of a current issue are examined. Adopting the principle ‚From the global to the personal’, four lectures each on a thematic block will identify global trends, consider their transfer and implementation at corporate level, present expert opinions and discuss the implications for a students’ personal work.

The Business Forum is aimed at students of Kalaidos University of Applied Sciences, at former students, and at interested executives from all sectors and company sizes. It is therefore more than just a teaching event: It offers an opportunity for networking and interesting discussions with personalities from the fields business, politics, social science and humanities.

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Organisation

PHW Business School is part of the federally accredited Kalaidos University of Applied Sciences, one of only eight such universities accredited in Switzerland by the Swiss Federal Council.

The program is run by PHW Business School and the university’s International Management Institute (which is responsible for all international operations of the school).

Overall, PHW Business School is uniquely qualified to offer this program due to its corporate links to the Swiss industry, its extensive international network and the long experience in running practice-oriented Bachelor and Master degree programs.