Design Management, International

FH: Hochschule Luzern - Design & Kunst
Ort, Land: Luzern, Zentral, Schweiz
Organisation: Vollzeit
Abschluss: BA (Bachelor of Arts) in 6 Semester
   


Das Studium

Design Management bridges the gap between management and design and between design and production. With so many people collaborating together there is an intricate collection of interests to be coordinated. Here is where design managers work to make sure the processes that take place between the corporate design activities of a firm and the creative team of an agency or an in-house development team run smoothly. They also manage the interface between the designers and the staff engineering a new product.

This degree course is the only one of its kind in Switzerland.
  • It is a unique course enabling students to apply their design and organisational skills to the management of design projects and the strategic design planning of design agencies and companies.
  • It combines theory and practice from the disciplines of design, business and economy, engineering and communication to provide a general overview of the areas where design, technology and management meet. It teaches the necessary skills to manage the interface between these fields.
  • It is based on the knowledge of pragmatic design practice which enables students to manage design projects using design processes based on rational arguments and methods.
  • It is completely taught in English. Students from Switzerland, Europe and overseas are welcome. A multicultural classroom will, therefore, be the real live learning situation in a discipline that is increasingly becoming economically viable world-wide.

Claudia Acklin
Course Leader

Berufsbild und Karrierechancen

The so-called "Creative Industries" have been growing and expanding over the last years. Today up to 25 to 30 percent of all professional people in highly industrialized countries work in the creative sector - in the area of science and technology, in research and development of technology-based industries, in art, music, culture, aesthetics and design and applied professions in medicine, finance and law. Career openings for design managers are to be found in agencies or in the corporate sector of national and international companies in the areas of:
  • brand management
  • corporate design
  • product development
  • interaction design
  • corporate communication
  • project and account management
  • marketing
  • promotion and advertising
  • design journalism

Starting positions might be as an assistant, a coordinator or junior manager in the above areas.

Studienplan und Studienschwerpunkte

  • Design history and theory
  • art history
  • cultural and media studies
  • management foundation studies
  • computer studies using standard-software like Photoshop, Powerpoint, Indesign
  • design principles and the design process
  • product development
  • market research/trend analysis
  • intercultural communication
  • business strategies
  • marketing
  • branding
  • project management
  • (strategic) design management
  • tools for innovation and creation.

  • Aufnahme und Zugangsvoraussetzungen

    Vollzeit:  
    Studienplätze: k.A.  
    Bewerber: k.A.  
     

    1. Completion an art foundation course is recommended but not obligatory.
    2. For Swiss students a Vocational High School Certificate ('Berufsmatura') or a Cantonal or Federal High School Certificate ('Gymnasiale Matur') and at least one year work experience in a creative field.
    3. For International students: a high school diploma or an undergraduate college diploma comparable to those of Switzerland. And at least one year work experience in a creative field.
    4. For swiss applicants a First Certificate, at least level C1; for foreign applicants IELTS band 6+ or TOEFL 550 or CB TOEFL 220.
    5. Submission of a portfolio of personal work in the area of art and design (in the form of photographs, slides, CD-Roms) and/or a written essay on your motivation to applying to this course together with an account of your previous work experience (Application form can be downloaded on the Internet).

    There is an inscription fee CHF 220 and a Bachelor examination fee CHF 220 (to be paid once only), Study Fees for domestic students per semester are: CHF 800. International students need to pay a tuition fee of CHF 15'000 per year for the undergraduate degree course Design Management, International.

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    Die Fachhochschule

    The Lucerne School of Art and Design is highly valued by students, esteemed by professionals and provider of top-quality courses in our bachelor degree programme, in research and further education. It teaches artistic, creative and organizational professional knowledge in a programme of undergraduate and postgraduate courses. It maintains a national and international network with other universities and colleges, as well as with partners in the private sector. With 550 students the atmosphere is friendly and personal allowing representatives of all fields of study to meet, inspire one another and develop their creative individuality.
    The many facets of our college, the wellequipped infrastructure, the various workshops, the challenging projects and assignments, the complex problem-solving tasks, digital experimentation, research, art history, project management and other academic subjects together with an awareness of the economic climate in which design unfolds, all ensure that a student‘s time is richly varied and challenging.

    Studieren in Luzern

    The defining hallmark of Switzerland is its diversity - this is the source of its international reputation and fame. Each valley has its own characteristic architectural style and its own dialect. Each mountain peak offers a fresh perspective. Switzerland is multi cultural in the very sense of the word–combining three major regions and four languages (german, french, italian and romanish) on a very small piece of land at the heart of Europe.
    Right in the center of Switzerland in the heart of Europe lies the world famous historic town of Luzern. The town has a population of approximately 60,000 and lies at the northern end of the famous lake of the same name (German: Vierwaldstättersee).
    It is surrounded by hills with an impressive view of the ice-capped peaks of the Alps in the South. Its well-reserved medieval centre dates back to the 8th century A.D. when a small monastery of the order of St. Benedictine was founded at the mouth of the River Reuss, which issues from the lake.
    It boasts world-famous landmarks such as the Chapel Bridge (Kappelbrücke) and the Water Tower (Wasserturm). Apart from the tourist attractions the town also offers a modern infrastructure with a wide range of cinemas, museums, theatres, restaurants, clubs, and an extensive and well-run public transport system. A major advantage of being in Lucerne is that, lying in the heart of the country, it is conveniently located for travelling and all major places are within approximately half a day‘s journey by train or car.

    Hochschule Luzern - Design & Kunst
    Sentimatt 1/Dammstrasse
    6003 Luzern
    Schweiz
      +41 41 228 54 64
      +41 41 228 56 99
      design-kunsthslu.ch
      www.hslu.ch/design-kunst
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